Katie Smillie
My 30 Under 30 List
Posted on 20 Apr 2013
Based on their own positive experience, several of my friends encouraged me to draft a 30 under 30 list – a list of 30 things, big or small, that you want to do before you turn 30. It sounded a bit cliché at first, but turned out to be a...
Oh, You're Still Talking About Learning To Code?
Posted on 25 Mar 2013
Ok. I’m guilty too. I’ve been talking about learning to code for years. Some of the best advice I got was to shut up and just do it. So two months ago I finally got my act together and started to build something real – a Rails app called The...
Coming Soon...The Question Project
Posted on 04 Mar 2013
When things at work started winding down, I decided to pause before jumping right into a new job. I wanted to relax, re-evalute my career goals, and most importantly do something that I’ve been talking about for a long time – learn to code. I’ve dabbled with Codecademy, online university...
Hey Nike, Let's Get Back Together?
Posted on 14 Feb 2013
About a month ago in a cleverly titled post, Battle of the Bands: Jawbone UP vs Nike FuelBand, I ended my relationship with Nike, concluding that UP would be my band of choice. But today is Valentine’s Day, and things aren’t working out so well between me and the UP....
Battle of the Bands: Jawbone UP vs Nike FuelBand
Posted on 16 Jan 2013
I first purchased a Jawbone UP band in November 2011. It broke, as most of them did. But I was addicted. I purchased a Nike FuelBand when they came out in June 2012. And when the UP made it’s second debut this fall, I could not resist. A lot of...
Interesting Results from Facebook's New Mobile Ad Features
Posted on 08 Jan 2013
On December 18, 2012, Facebook introduced new features for their Mobile App Install Ads, significantly expanding capabilities for developers and advertisers. I took them for a spin during the holidays and wanted to share my results as a follow up to my previous two posts: Facebook Crushes the Competition With...
Getting Started With Install Ads For iPhone Apps
Posted on 21 Dec 2012
This is the second of two three posts about my experience with mobile advertising to drive app installs for Miso’s new iPhone app, Quips. This post is about my experience getting started with different ad networks. To read about the results of my ad campaigns, check out: Facebook Crushes the...
Facebook Crushes the Competition With Mobile App Install Ads
Posted on 19 Dec 2012
January 08, 2013 update: Interesting Results from Facebook's New Mobile Ad Features This post is about my experience running mobile ads on iOS with the goal of acquiring new users for an iPhone app. My findings and recommendations are based solely on this use case. For information on setting up...
A Peace Offering to Users of Free Apps
Posted on 19 Dec 2012
I was going to post this as a Facebook status recommending my friend Casey Newton’s article, Don't blame Instagram users -- blame Instagram. But then I kept typing… and it got longer… and then I remembered I launched this new blog today. Perfect timing. Yesterday, I enthusiastically shared MG Siegler’s...